Starbucks backs BuzzFeed's "reaction cam" GIF generator

05/8/2013 | Advertising Age (tiered subscription model)

BuzzFeed is featuring a sponsored "reaction cam" that captures desktop users' expressions when watching BuzzFeed videos and turns them into a GIF animation that's easy to share. Starbucks, through its agency PHD, is sponsoring the reaction cam, which runs through June 24.

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