Target hopes Facebook deals will turn shoppers' heads

05/8/2013 | Advertising Age (tiered subscription model) · Reuters

Target has partnered with Facebook to build a new digital discounts program, called Cartwheel, that promises a "whole new spin on saving." The tool, which is somewhat reminiscent of Facebook's ill-fated Beacon initiative, automatically posts messages to users' feeds when they claim deals.

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Advertising Age (tiered subscription model) · Reuters

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