Using CRM to build customer loyalty

05/8/2013 | CRM Buyer

Businesses should use the data in their customer relationship management systems to build loyalty by offering clients personalized experiences and rewards that match their interests, writes Christopher Bucholtz. "[T]he door is open for your business to go deeper with your CRM data and make your creativity a competitive advantage," Bucholtz writes.

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Human Resource Director
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Salt Lake City, UT