Unilever Stays Cool For Deodorant's August Launch

05/9/2002 | Advertising Age (tiered subscription model)

Unilever has invested $90 million in a marketing campaign to introduce Axe aerosol spray deodorant in the U.S. and Canada, reports say. The new product is expected to become the leading men's deodorant brand worldwide, according to company executives. The company is looking to surpass rival Procter & Gamble in the antiperspirant/deodorant category, industry observers say.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Senior Culinary Buyer
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Corporate Executive Chef
American Food & Vending
Syracuse, NY
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations