Slow debut for Coca-Cola's high-tech soda fountain

05/9/2010 | Wall Street Journal, The

Coca-Cola's Freestyle fountain machines let customers use touch-screen menus to mix their customized soft drinks. But the machines, which are more complicated than traditional fountains and cost about 30% more, are still being tested in a handful of stores, five years after development began. "Everyone who touches it, everyone who drinks from it and everyone who returns to drink from it tells us they are inspired," said Coca-Cola CEO Muhtar Kent of the Freestyle.

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