For Alcoa's workers, Earth Day is 2 months long

Workers at aluminum giant Alcoa spend two months celebrating environmental holidays as part of the internal GreenWorks program. It's all part of a strategy to make Alcoa a green champion and to boost aluminum recycling rates, says Chief Sustainability Officer Kevin Anton. "That we have more than $1 billion in resources ending up in landfills is just unconscionable," he says.

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Knoxville News-Sentinel (Tenn.) (free registration), The

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