AT&T site focuses on cute children for Mother's Day

AT&T is connecting Mother's Day to its popular BBDO Atlanta commercial campaign featuring interviews with cute kids. The brand launched a microsite featuring video greetings that can be personalized and sent via e-mail or social networks. The clip is de-branded to build consumer goodwill, save for a line at the end: "It’s not complicated. Moms are the best. Happy Mother’s Day from AT&T."

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