AT&T site focuses on cute children for Mother's Day

AT&T is connecting Mother's Day to its popular BBDO Atlanta commercial campaign featuring interviews with cute kids. The brand launched a microsite featuring video greetings that can be personalized and sent via e-mail or social networks. The clip is de-branded to build consumer goodwill, save for a line at the end: "It’s not complicated. Moms are the best. Happy Mother’s Day from AT&T."

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY