Audi borrows thunder from new "Star Trek" movie to create buzz

05/9/2013 | Variety · Drum (Glasgow, Scotland), The

Audi worked around rival Mazda's official sponsorship of Paramount's "Star Trek Into Darkness" movie by creating a humorous viral video starring the old and new Mr. Spocks -- Leonard Nimoy and Zachary Quinto -- referencing but never explicitly mentioning the series. By piggybacking on excitement for the film's release, Audi's video garnered more than 3.5 million views and "[t]here's nothing really Mazda or Paramount, which previously worked with Audi on the 'Iron Man' franchise, can do," writes Marc Graser.

View Full Article in:

Variety · Drum (Glasgow, Scotland), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA