Bar codes show the importance of patience

05/9/2013 | Build Network, The

The trajectory of the now-ubiquitous bar code holds important lessons for modern innovators. Though patented in 1952, the bar code didn't make real money until 1974 and only realized its full potential in the 1990s. That shows the importance of maintaining an "institutional memory" about intellectual property to cash in when opportunities present themselves, Edward Tenner says.

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