BuzzFeed launches native-ad training program for agencies

05/9/2013 | Advertising Age (tiered subscription model)

BuzzFeed has launched a training program to help agencies learn to create native ads that fit in with the tone and style of the site's regular editorial content. Agencies whose staffers graduate from the Social Storytelling Creator Program will be awarded "accreditation" that they can use to promote their offerings. "We want more people doing it in a high quality way," says BuzzFeed President Jon Steinberg.

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