Coca-Cola's summer campaign includes more than 300 partners, customers

05/9/2013 | Advertising Age (tiered subscription model)

Coca-Cola has organized an "Open for Summer" marketing campaign around a half-dozen passion points -- including food, travel and the outdoors -- and more than 300 partners and customers, such as McDonald's, Delta and Coppertone. "We started with a brief, Coke equals summer and summer equals Coke, and brought it to life through the power of our partnerships into a very integrated program," said Andy McMillin, vice president of Coca-Cola Trademark Brands. A new spot, from agency Wieden+Kennedy, breaks during "American Idol" next week.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA