Coca-Cola's summer campaign includes more than 300 partners, customers

05/9/2013 | Advertising Age (tiered subscription model)

Coca-Cola has organized an "Open for Summer" marketing campaign around a half-dozen passion points -- including food, travel and the outdoors -- and more than 300 partners and customers, such as McDonald's, Delta and Coppertone. "We started with a brief, Coke equals summer and summer equals Coke, and brought it to life through the power of our partnerships into a very integrated program," said Andy McMillin, vice president of Coca-Cola Trademark Brands. A new spot, from agency Wieden+Kennedy, breaks during "American Idol" next week.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY