Brands launching products could get a significant bump in consumer awareness and purchase intent by running digital-coupon campaigns, research suggests. An online coupon campaign boosted brand recall by between 7.2% and 36.3%, depending on the product category, and increased total purchases by as much as 16.6%.
Digital coupons help build buzz for new products
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||