Digital coupons help build buzz for new products

05/9/2013 | MediaPost Communications

Brands launching products could get a significant bump in consumer awareness and purchase intent by running digital-coupon campaigns, research suggests. An online coupon campaign boosted brand recall by between 7.2% and 36.3%, depending on the product category, and increased total purchases by as much as 16.6%.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY