Don't let Big Data get in the way of experimentation

05/9/2013 | Harvard Business Review online

Big Data is revolutionizing how enterprises decipher information and solve problems, but some experts worry that time-tested proactive strategies, such as experimentation, are getting lost amid the hype. According to Thomas C. Redman, president of Navesink Consulting Group, while large-cluster analysis plays an important tactical role, it's only valuable if it's attached to the data. When that data is lacking, he writes, it's up to companies to find answers by applying good, old-fashioned experiments.

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