E-commerce will just become commerce, says Warby Parker founder

05/9/2013 | Knowledge@Wharton

Eyewear company Warby Parker got its start online, but in recent weeks, thousands of New Yorkers have been flocking to the company's first real-world location near the Apple Store in Soho. Founder Neil Blumenthal says that's the start of a broader convergence that will eventually kill off standalone e-commerce companies. "The idea that it's one or the other is ridiculous," he says. "E-commerce as a term will become obsolete in five or six years."

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