Facebook eyes mobile ads in reported pursuit of Waze driving app

05/9/2013 | Wall Street Journal, The · Computerworld

Facebook is moving to improve its mobile ties by holding talks to acquire the social navigation application firm Waze, in what could be a $1 billion deal, sources say. Waze's driving directions to its almost 50 million users include help from members who provide information about traffic conditions. Members can also exchange comments on message boards and coordinate their routes directly with friends. Waze could help Facebook draw more mobile ads by exposing more members to its mobile applications.

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Wall Street Journal, The · Computerworld

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