Givenchy engages mobile users with QR code on packaging

05/9/2013 | Luxury Daily

A QR code on packaging for Givenchy's Le Rouge lipstick unlocks videos, images and information for customers. Mobile users who scan the code on the lipstick package can also find promotions and instructions on how best to use the product, via Givenchy's mobile website.

View Full Article in:

Luxury Daily

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO