Good design is about knowing when to cut corners

05/9/2013 | SearchEngineWatch.com

Free Web-design templates can be a perfectly acceptable solution for many purposes -- the problem is figuring out when to use them and which ones to use, writes Mark Knowles. It's important to understand the risks and potential returns of a given initiative and to assign design resources accordingly. "If this site is mission critical to the success of the business or organization, treat it that way and take the design seriously," Knowles advises.

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