H&M is praised for using size-12 model for swimwear campaign

05/9/2013 | Adweek/AdFreak blog

H&M is winning plaudits for using a size-12 model in its latest swimwear campaign. The model, Jennie Runk, "is absolutely gorgeous and has a normal body. How refreshing," one commenter wrote. An H&M spokeswoman said that "our aim is not to convey a certain message or show an ideal, but to find a model who can illustrate this collection in an inspiring and clear way."

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