Macy's hopes Usher will expand audience for fireworks show

05/9/2013 | Advertising Age (tiered subscription model)

Macy's has hired Usher to coordinate the music and fireworks for its sponsored Fourth of July show. The pop star, who appears in Macy's commercials to promote his fragrance line, is the first celebrity Macy's has hired for the task. "Working with Usher, we're going to get to his fans and our traditional fireworks fans. We'll definitely attract a new audience," says Macy's rep Orlando Veras.

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