Mobile marketing will create almost 1 million U.S. jobs by 2015, study finds

05/9/2013 | Advertising Age (tiered subscription model)

Purchases made via mobile devices are projected to increase from $139 billion in 2012 to more than $400 billion in 2015, according to a study commissioned by the MMA. Spending on mobile marketing is expected to increase from $6.7 billion in 2012 to almost $20 billion in 2015. This rapid growth will add almost a million jobs to the U.S. economy by 2015, the study finds.

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