Paid-for flash mobs aim for scripted spontaneity

05/9/2013 | Wall Street Journal, The

Dance Mob Nation and Flash Mob America are among the new corporate entities that will create flash mobs -- the once-spontaneous Internet-powered events -- on demand, for a fee. Ford is among the brands that tried it first, in 2005, only two years after the phenomenon is thought to have started. A critic calls the planned and scripted mobs "cheesy."

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA