Study: Consumers impatient with complicated rewards

05/9/2013 | AmericanBanker.com (free registration)

The biggest driver of customer satisfaction in loyalty programs from financial institutions is ease of use, not financial incentives, finds a Maritz Loyalty Marketing survey. While the average U.S. consumer belongs to 7.4 loyalty programs, more than half of those surveyed have stopped using one program in the past year.

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