Telemundo's Fluency production company plans brand deals

05/9/2013 | MediaPost Communications

Telemundo Media's Fluency production studio in Los Angeles will create content in Spanish and English. The new entity is lining up advertisers and brands for branded content and product-integration deals for a variety of programming, including science-fiction shows and romantic comedies. "Telemundo Media is doubling down on multiple platforms, distribution and content hubs to address the explosive growth of this market," says Chief Operating Officer Jacqueline Hernández.

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