Video providers should get serious about self-promotion, ad firms say

05/9/2013 | Wall Street Journal, The

Online video publishers are increasingly turning to glitzy Web series to win eyeballs and ad dollars -- but some industry professionals aren't impressed. A group of seven major ad firms, including Digitas and GroupM, has penned a scathing letter to all the companies that gave Digital Content NewFronts presentations, urging them to do more to promote and build audiences for their shows. "They don't market or advertise their shows aggressively," said Shelby Saville, executive vice president of digital at Spark, an ad-buying firm.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA