Why calorie counts alone may not cut it

05/9/2013 | Chicago Tribune (tiered subscription model)

Restaurant chains around the U.S. have been adding calorie counts to the menu in advance of oft-delayed federal rules that will require the information, but merely posting calories without context may already be outdated thinking. Several studies released recently show alternatives such as telling guests how long they'll have to exercise to burn off each dish or posting menu items in order of their nutritional density may actually be more effective when it comes to convincing consumers to choose healthier options.

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