Yum! Brands already operates 3,800 KFC and Pizza Hut stores in China, and the chains are making even greater inroads with menus tailored to the tastes of the country's consumers. In China, KFC serves rice dishes and soy drinks as well as its signature fried-chicken dishes. "I think many companies, particularly U.S. companies, are looking to China as a route to future growth and looking to China as potentially becoming their biggest market," said Access Asia director Matthew Crabbe.
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