Rovi to sell and deliver interactive ads on Sony TVs

05/10/2011 | TWICE

Rovi and Sony have announced a deal in which Rovi, through its Rovi Advertising Service, will sell and deliver interactive ads on Sony's Bravia TVs. "Smart TV advertising takes consumers beyond sitting and viewing advertising on a TV screen to actively choosing to learn more about products and services that the consumer is interested in," said Jeff Siegel, senior vice president of advertising at Rovi.

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