AT&T targets data users with Aio prepaid brand

05/10/2013 | Wall Street Journal, The · Telecompetitor.com

AT&T introduced a new brand for its prepaid customers, Aio Wireless, in order to pursue more data-centric subscribers in the category. AT&T will establish Aio-branded retail outlets in marketers where the carrier expects to land most of its business, though the service will offer nationwide coverage. "Traditionally, value customers were more voice- and text-oriented, but they are shifting to more data use," said Jennifer Van Buskirk, president of Aio Wireless.

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Wall Street Journal, The · Telecompetitor.com

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