Businesses see mobile's potential but still hold back

05/10/2013 | Mobile Marketing Magazine

An Adobe survey of businesses globally finds most are only experimenting in the mobile space, while 45% have no mobile presence. More than 4 in 10 express optimism about the sector, and 3 in 10 say they are focusing on mobile as a high priority this year. "The reasons behind the slow progress are various, ranging from not knowing where to start to being bogged down in complex mobile initiatives that eat up a lot of time and budget," the Adobe study says.

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