Can NBCU ad sales chief close cable-broadcast deals at upfront?

05/10/2013 | Variety

Linda Yaccarino, ad sales president for NBCUniversal, faces one of her highest-profile negotiations ever in this year's upfront, as she attempts to close deals with advertisers across NBCU's entire roster of broadcast and cable networks. "As fragmentation continues, it makes all the sense in the world to see if we can come together as a portfolio and understand the benefits we could offer our customers," Yaccarino said.

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