Product teasers can be powerful tool to spur WOM

05/10/2013 | B2C Marketing Insider

Marketers can take a page from the band Daft Punk when it comes to generating excitement for a product release, writes Brock Clauser. The group got fans talking on social media by releasing teasers of its new tracks over a long period and showing clips at big music events such as Coachella, where audiences posted videos of the teaser. The approach was so successful at creating word-of-mouth marketing for the band that the YouTube release of a new single quickly got millions of views.

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