There's a digital B2B tactic for all corporate categories

05/10/2013 | eConsultancy.com

Brands reluctant to start a digital marketing program should consider that a tactic such as search engine marketing "is likely the best marketing tool for B2B firms since the invention of the telephone," according to SEO/SEM expert Jeremiah Baker. Thought leadership can unleash the power of storytelling for the unlikeliest of B2B categories such as law firms. And content marketing can use visual interest to draw in potential customers, Natalie Dold writes.

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