HubSpot's use of Twitter as a launching pad for content is one of six examples given in this article of business-to-business brands that put the social network to good use. General Electric keeps it interactive, rather than pushing out dull corporate messages, sending some customers specially designed photos of themselves. Other top B2B Twitter uses include Adobe's use of Vine videos and Intel's entertaining message mix, David Moth writes.
These companies know how to use Twitter for B2B
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