Time Inc. provides content geared to mobile experience

05/10/2013 | Mobile Marketer

Time Inc.'s online strategy focuses on mobile to a large degree, taking into account the daily pattern of growing page views on mobile devices throughout a typical day. Speaking at the 2013 MMA Forum, Time Senior Vice President Cyrus Beagley said it's also important to distinguish between the quick snatches of time that people access content on their smartphones as opposed to the more laid-back experience on tablets. "We are really seeing that great content in the right context drive tremendous engagement," he said.

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