Time Inc. provides content geared to mobile experience

05/10/2013 | Mobile Marketer

Time Inc.'s online strategy focuses on mobile to a large degree, taking into account the daily pattern of growing page views on mobile devices throughout a typical day. Speaking at the 2013 MMA Forum, Time Senior Vice President Cyrus Beagley said it's also important to distinguish between the quick snatches of time that people access content on their smartphones as opposed to the more laid-back experience on tablets. "We are really seeing that great content in the right context drive tremendous engagement," he said.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals