Tips for encouraging collaboration between sales and marketing

05/10/2013 | HubSpot.com

Sales and marketing professionals are often in conflict, but it is possible to make the relationship between the two groups more productive, writes Ellie Mirman. Among Mirman's 11 suggestions for building sales-and-marketing alignment are to use data to guide decision making, explain the benefits of collaboration and encourage the two groups to celebrate as a team when things go well.

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