Twitter rage derails Disney's planned "Dia de los Muertos" trademark

05/10/2013 | CBS MoneyWatch

Disney has abandoned a plan to trademark "Dia de los Muertos" after being swamped by mocking and angry messages from Hispanic Twitter users. The company is working with Pixar Animation Studios on a movie about the holiday and wanted the trademark to enhance licensing opportunities. "Some people saw it as an attempt to own our culture and profit from it. This is going to be a marketing case study on what not to do," said Elainne Ramos of LATISM, a Latino social media nonprofit.

View Full Article in:

CBS MoneyWatch

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY