Viral branding opportunities require marketers to look before they leap

05/10/2013 | Time.com

The Ohio man credited with rescuing the three women being held captive in Cleveland said in a widely-shared interview that he was "eating [his] McDonald's" when he heard the woman's cries. McDonald's posted a tweet congratulating the man and promising to be in touch before it was revealed the he had past domestic violence convictions. The episode makes the case that marketers should sometimes wait for more information before leaping to take advantage of viral branding opportunities, writes Brad Tuttle.

View Full Article in:

Time.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY