Viral branding opportunities require marketers to look before they leap

05/10/2013 | Time.com

The Ohio man credited with rescuing the three women being held captive in Cleveland said in a widely shared interview that he was "eating my McDonald's" when he heard the woman's cries. McDonald's posted a tweet congratulating the man and promising to be in touch before it was revealed that he had domestic-violence convictions. The episode makes the case that marketers should sometimes wait for more information before leaping to take advantage of viral branding opportunities, Brad Tuttle writes.

View Full Article in:

Time.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY