Advertising via iPhone app

05/11/2009 | Wall Street Journal, The

Marketers are taking advantage of the Apple iPhone's relatively large screen and its interactivity to create custom applications that combine games and other diversions with advertising content. One problem is distinguishing one's app from the many thousands available, but one media shop solved that problem by buying the rights to a popular iPhone game and adding marketing content.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Sr. Product Marketing Manager
San Francisco, CA