Selling social media via immersion

05/12/2009 | Advertising Age (tiered subscription model)

In the past six months, marketers have showed an increased willingness to invest in social media, notes Phil Johnson of PJA Advertising and Marketing. "I decided that the best way to engage our clients was to make our own agency a proof of concept," Johnson writes. His shop set up four blogs, a Facebook presence, channels on YouTube and Flickr, an active Twitter account and a LinkedIn group.

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