Digital agencies bemoan "perverse" incentive deals

05/12/2013 | Advertising Age (tiered subscription model)

About 60% of advertisers are including performance incentives into their agency-compensation deals, according to a survey of Association of National Advertisers members -- and some digital marketers aren't happy about the trend. Such deals are "perverse," says 360i CEO Bryan Wiener, because they reward paid-media impressions but overlook the fact that digital campaigns typically cost more to make than to distribute.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY