Digital agencies bemoan "perverse" incentive deals

05/12/2013 | Advertising Age (tiered subscription model)

About 60% of advertisers are including performance incentives into their agency-compensation deals, according to a survey of Association of National Advertisers members -- and some digital marketers aren't happy about the trend. Such deals are "perverse," says 360i CEO Bryan Wiener, because they reward paid-media impressions but overlook the fact that digital campaigns typically cost more to make than to distribute.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX