Internet videos depict Brawny Man's makeover

Georgia Pacific's updated rugged spokesman, already relaunched in 2004 as a more "metrosexual" character, is starring in a campaign of intentionally "over the top" short Internet videos called "Innocent Escapes," which portray the Brawny Man attending to his female companion. Fallon Worldwide created the campaign that also includes sponsoring movies on nontraditional channels, product placement and ads in movie theaters.

View Full Article in:

Journal and Constitution (Atlanta) (free registration)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Vice President, Public Relations
iCrossing, Inc.
San Francisco, CA
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO