Tecate launches dual-language campaign

05/13/2009 | Adweek

Heineken USA is trumpeting its Tecate Light brand in ads by Adrenalina, New York that target Mexicans and Mexican-Americans with English- and Spanish-language copy. The English ads feature notable Mexican-Americans, while the Spanish-language ads take a humorous look at two Mexican parents trying to influence their son's choice of beer.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA