Bergdorf Goodman went mobile with video to tease documentary

05/13/2013 | Luxury Daily

A tap on a Bergdorf Goodman banner ad on The Cut's fashion-conscious mobile site took users to a mobile-optimized trailer for the documentary "Scatter My Ashes at Bergdorf's." "What I like best about the mobile site is the prudent placement of both the video and the additional options to explore the film. If a picture is worth a thousand words, then a video is worth a million," said Shuli Lowy, marketing director at Ping Mobile.

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