A number of big-name advertisers -- such as Ford, GM, Reebok and PepsiCo -- have been forced to issue apologies in recent weeks after running racy ads that offended some viewers. Marketers say the pursuit of digital buzz is leading some brands to overreach in the attempt to produce hip or edgy content. "It's the pressure to create 'viral' advertising, the urge to get more views online, that leads people to push the envelope," said Tor Myhren, chief creative officer at Grey New York.
Brands find danger in using controversy to court buzz
SmartBrief Job Listings for Media
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.
|Product Marketing Manager||
|San Francisco, CA|