Content marketing allows pharma to be heard above the din

05/13/2013 | PharmExec.com

Content marketing offers health care marketers a direct approach to communication that customers will actively seek out and share, writes Peter Houston, former group content director for Advanstar Pharma Science. "Pharma's content-marketing opportunity is to make sure that when a doctor or a patient goes searching for health information ... the right content is there waiting for them," Houston writes. But health care marketers may be too preoccupied with risk to take advantage of the opportunity, says Dr. Candice O'Sullivan of Wellmark.

View Full Article in:

PharmExec.com

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Principal Engineer - Service (US/MI/00/0043/SL) - 14000009CP
Abbott
Chicago, IL
Manager, Business Conduct
Gilead
Foster City, CA
Product Patent Attorney
Gilead
Foster City, CA
Employment Counsel
Gilead
Foster City, CA
Junior to Mid-Level FDA Associate
Morgan Lewis
Washington, DC