Dollar sales grew 4% and unit sales were up 3% during this year's Frozen Food Month promotion, compared to 2012, according to Nielsen. "We made a concerted effort to reinvigorate the March promotion, encouraging retailers to plan early, get their supplier partnerships in place and promote Frozen Food Month in a big way," said Skip Shaw, president and CEO of the National Frozen & Refrigerated Foods Association.
Dollar, unit sales up for Frozen Food Month
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