ESPN will reveal at its upfront event today that it is significantly expanding its existing collaborative effort with Twitter. ESPN will show highlights for many major sporting events on Twitter, and will sell ads that appear inside the video clips. "We want to be able to push ESPN's ... content wherever sports fans are," said Eric Johnson, ESPN's executive vice president of multimedia sales. "Twitter is a great opportunity for us to do that."
ESPN to tout expanded partnership with Twitter at upfront
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