Forrester analyst: Why being "discovered" by buyers is essential

05/13/2013 | Marketo

The model of "need-match-engage" is ever more important in an age when business-to-business buyers do 70% of the research on their own prior to a purchase decision, writes Peter O'Neill, a principal analyst at Forrester. "Marketers must become great at being found by buyers in their early research phase. ... In a way, successful marketers will 'fool' their buyers into consuming their thought leadership and educational content ... while hardly realizing its source," O'Neill writes.

View Full Article in:

Marketo

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA