How a brand's color choices can affect consumer decisions

05/13/2013 | Fast Company online

Yellow can inspire optimism, clarity and warmth, whereas blue can make a brand seem strong, trustworthy and dependable, according to this feature on website- and package-design color selection. The science of choosing the right color can make online action buttons more likely to be pushed and products more likely to fly off the shelf, writes Leo Widrich.

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